Mastering Emotional Marketing

What prompts people to buy a product? Is it based on pure need, or is there an emotional tug that often influences our purchasing behavior? By now it's pretty clear that we often purchase based on the desire for the feeling we imagine we'll have once we own a product. But what gets us to that […]

How to Make Your Brand More Personal

Making your business brand personal rather than corporate is key if you're shooting for a lasting connection with potential customers. The most important concept within the world of "social media" is that it allows people – or in the case of a business, customers – to interact in a manner that isn't solely a one-way street […]

Customer Connections: What Makes Customers Connect With a Brand?

customer connections

Building brand loyalty is an important part of any small business marketing plan, but businesses today must get creative to help improve customer connections with the brand. Research routinely shows that customers who feel a personal connection to a brand feel that the company has fulfilled a need in their lives. If you're concerned that […]

How to Find and Make a Splash at Local Events This Summer

Supporting, sponsoring, and participating in local events can boost the visibility and recognition of your small business, and it's important to begin seeking out opportunities for local event promotion in the spring since many events occur during the summer.  Options for local event participation include 5K races, home shows, themed festivals, and carnivals, as well […]

5 Sustainability Challenges Businesses Must Overcome

Running a sustainable business often requires an investment of time and money, which can become rather expensive for small businesses that have limited funds in which to invest in extras that aren't directly related to research, production, and sales. However, engaging in sustainable practices can become a beneficial project in many ways. According to Bioneers, […]

How to Survive as a Local Business in the Age of Amazon

The perception that brick and mortar retailers can't compete with online mega-retailers like Amazon has discouraged many local business owners from even trying to offer items online. However, there are many ways the average business can compete with a large entity like Amazon, even if the business only handles a small number of sales each […]

5 Sustainable New Year’s Resolutions for Your Business

Engaging in sustainable practices benefits businesses of all sizes and types, but many business owners just don't know where to start down the path to eco-consciousness. A simple and easily implemented sustainable practice like recycling is a good start, but this only scratches the surface of the number of sustainable practices a business owner may consider on […]

Small Business Branding Trends for 2017

Staying on top of trends helps small businesses take advantage of growth opportunities when they arrive, and the end of the year means it's time to start examining small business branding trends for 2017 immediately! Many trends arrive swiftly and demand immediate adoption, and other trends take a few years before they're accepted as standard […]

What Did We Learn in 2016? Our Top 5 Blog Posts

With the economy on a steady track of improvement, today's small business owners have the opportunity to create valuable growth within their organizations. One of the best ways to continue positive growth is to examine the past year for its triumphs, failures, and discoveries. In 2016, we published several blog posts designed to help you […]

How to Market to Millennials

Older Americans retain most of the buying power in the United States, but understanding how to market to Millennials has become a popular topic of conversation for modern businesses looking to create brand ambassadors, improve brand loyalty, and find new, lifetime customers within the youngest population of consumers. Successfully marketing to Millennials means understanding how […]